Club Media Officers
Club Media Officers should liaise closely with their Chairman and Programme Secretary to determine how publicity can best benefit the club. Look for opportunities to publicise the club in general, and individual meetings and events via any possible media channel:
- Local press, radio and television
- Websites – NAFAS, area, club and local community websites
- Social media
- Printed fliers
- Local garden centres, florists, farm shops etc
Advertise your Club Programme
In conjunction with the club programme secretary ensure the programme is sent to the Club Publicity Coordinator (Tel: 01494 786770 or 07703 184268) for publicising on the area website and in Focal Points. An incomplete programme may be submitted but please remember to send updates as appropriate. Use Club Programme Form to submit your club programme. NOTE – it is not sensible to wait for your club AGM before publicising your programme. Publicity is key.
Remember to include details of any workshops that your club organises – practical activities are a key factor in attracting new members. Dates for workshops should be listed as soon as possible, with details of particular sessions sent in when available.
Adverts in Focal Points for area and club events is free. Please email your input to the media team at Media Team. Remember to include all relevant details: what type of event is it; when/where the event will take place; cost of tickets (if applicable) and who to contact to book them, etc. Also remember a picture is worth a thousand words so a flier would be good.
BB&O Publicity Guidelines
The following guidelines have been prepared to help clubs make the most of publicity opportunities They are updated in the light of experience so please pass feedback to:
Shirley Sexton – Tel: 0118 941 2329 or 07766 316 966
Anne Hyde – Tel: 01494 786770 or 07703 184268
- BBO-Printed-publicity-Guidelines-Issue 3 gives advice on how to produce effective printed publicity material
- How to set up a WordPress Website describes how to set up a free website using WordPress
- How to set up a Twitter Page describes how to set up a Twitter page
- How to set up a Facebook Page – V4 describes how to make effective use of Facebook
- How to set up Pinterest – V3 describes how to set up Pinterest
Pass details of your website, twitter, pinterest and facebook pages to Anne Hyde so that icons and links can be added from your club page.
With increasing facilities available to everyone to publish photos on websites and social media it is important to obtain permission from demonstrators and teachers before making photos of their designs publicly available. Liaise with the Programme Secretary to get the demonstrator/teacher to complete a Media Permission Form.
To comply with the 2018 General Data Protection Regulations (GDPR) details of the club officer whose contact information is published on the club pages of this website should be submitted annually using BBandO Data Protection Club Contacts on Web Agreement Form and should be emailed from their email address to Media Officer and Area Secretary.
National Flower Arranging Day
The first Friday each May is National Day of Flower Arranging, when there is a nationwide campaign to publicise NAFAS and flower clubs. Encourage your club to take part. to promote your club. Typically clubs arrange displays in local shops or community areas, or leave small bouquets in public places for people to take away to cheer up someone in need of a boost, Why not try asking local supermarkets and florists to donate some flowers to help with the costs – if you don’t ask, you don’t get!
NAFAS cards for the 2019 Take Me Home campaign were given to all clubs at the March council meeting. The file can also be downloaded from NAFAS National Flower Arranging Day tag.but note this needs to be printed double sided to get the back on the same sheet of paper. Alternatively clubs can design and print their own tags to promote their club.
If you have any questions feel free to contact Shirley Sexton (0118 941 2329) or Anne Hyde (01494 786 770) or email BB&O Media