Club Media Officers
Club Media Officers should liaise closely with their Chairman and Programme Secretary to determine how publicity can best benefit the club. Look for opportunities to publicise the club in general, and individual meetings and events via any possible media channel:
- Websites – NAFAS, area, club, local community websites and possibly club’s own website – but keep it up to date!
- Social media
- Printed fliers
- Local press, radio and television
- Local garden centres, florists, farm shops etc
- Club newsletters – encourage members to pass to friends
- Don’t forget word of mouth
What/When/Where to Advertise
- Basic club details, eg when, where the club meets, number of members, subscriptions etc. Submit this information via a Club Record Form at least annually and whenever there is a relevant change. This information will be put onto this BB&O website and will be sent to NAFAS to go on the NAFAS website
- Club programme for the coming year, and maybe beyond. An incomplete programme may be submitted but please remember to send updates as appropriate
- Next meeting. Post information 1-2 weeks in advance on social media and possibly fliers in local venues
- Special events. Post information 4-6 in advance on social media. Provide input to BB&O News and BB&O Media . Remember to include all relevant details: what type of event is it; when/where the event will take place; cost of tickets (if applicable) and who to contact to book them, etc.
Advertise your Club Programme
In conjunction with the club programme secretary ensure the programme is emailed to the Club Publicity Coordinator (Tel: 01494 786770 or 07703 184268) for publicising on the area website and the electronic News Service. An incomplete programme may be submitted but please remember to send updates as appropriate. NOTE – it is not sensible to wait for your club AGM before publicising your programme. Publicity is key.
Remember to include details of any workshops that your club organises – practical activities are a key factor in attracting new members. Dates for workshops should be listed as soon as possible, with details of particular sessions sent in when available.
Adverts in the electronic News Service are free for area and club events. Please email your input to BB&O News and BB&O Media . Remember to include all relevant details: what type of event is it; when/where the event will take place; cost of tickets (if applicable) and who to contact to book them, etc.
BB&O Media ‘How To’ Guidelines
The following guidelines have been prepared to help clubs make the most of publicity opportunities They are updated in the light of experience so please pass feedback to:
Shirley Sexton – Tel: 0118 941 2329 or 07766 316 966
Anne Hyde – Tel: 01494 786770 or 07703 184268
- How to produce quality printed publicity material gives advice on how to produce effective printed publicity material. See Samples of good fliers
- How to set up a WordPress Website describes how to set up a free website using WordPress
- How to set up a Twitter Page describes how to set up a Twitter page
- How to set up a Facebook Page – V4 describes how to make effective use of Facebook
- How to set up Pinterest – V3 describes how to set up Pinterest
- BBandO WhatsApp Help – 9th Feb 2022
- Guide for taking better photos – see below
Pass details of your website, twitter, pinterest and facebook pages to Anne Hyde, the Club Publicity Coordinator (Tel: 01494 786770 or 07703 184268) so that icons and links can be added from your club page.
Demonstration and workshop designs are the property of the designer. With current technology it is difficult to control what is published on social media, but clubs are advised to ask the demonstrator/teacher how they feel about posting photos on social media and newsletters, and then make an appropriate announcement to the audience at the start of the session.
Beware of taking/publicising photographs of people, especially children, without obtaining permission.
Designs at shows and festivals may be photographed by anyone so are assumed to be public. Also It will be assumed that any photos sent by clubs to the Area Media Team may be published on the area website and social media.
Good photographs are an asset to publicity. There are useful tips in BBandO Guide for Taking Better Photos.-Version2-JJL.2.21 and on the NAFAS Photography webpage
To comply with the Data Protection Act 2018 any club officer or member whose contact information is published on the club pages of this website should complete a Data Agreement Form. Remember not to publish personal contact details on any publicity material without the owners permission. Unless members have agreed otherwise, club newsletters should be circulated via BCC (Blind copy) to avoid their email address being passed on. See Data Protection
National Flower Arranging Day
The first Friday each May is National Day of Flower Arranging, when there is a nationwide campaign to publicise NAFAS and flower clubs. Encourage your club to take part. to promote your club. Typically clubs arrange displays in local shops or community areas, or leave small bouquets in public places for people to take away to cheer up someone in need of a boost, Why not try asking local supermarkets and florists to donate some flowers to help with the costs – if you don’t ask, you don’t get! NAFAS cards are often made available, but to promote your own club it would be good to include your own publicity cards or fliers for people to pick up – just make sure they are not left out where they could get wet!
If you have any questions feel free to contact Shirley Sexton (0118 941 2329) or Anne Hyde (01494 786 770) or email BB&O Media